An effective marketing plan involves a set of key activities that, if executed properly, will unlock the door to higher profits. These activities include identification of key issues, customer management, advertising, promotions, product or service packaging, pricing, discounts, new products and distribution. Everyone involved with implementing the marketing programme must have a clear understanding of the organisation’s intent and objectives, in order to achieve the greatest success.

As a marketing professional, it is imperative that you attend IIR’s highly successful Creating And Implementing A Dynamic Marketing Plan. This valuable course will show you how to:

• Create a market plan that is a dynamic motivational instrument for your organisation rather than merely an
academic exercise

• Make your marketing planning more efficient and effective

• Effectively create and implement a marketing plan aimed at both new business and key customer development

• Become more creative in your marketing approach

• Accurately monitor the effectiveness of your marketing activity

Planning is an important investment in the success of any enterprise. It not only prepares you for what lies ahead, ensuring that you have adequate resources and use them in the most effective way, but will also alert you to some projects that may be counter-productive.

Organisations who have an effective marketing plan make more profit than those without even during a tough economic climate.

This course is aimed at all those responsible for producing a creative marketing plan designed to win new business in an ever-faster changing market. Your expert course leader, Ken Burnett, will show you a step by step technique for producing a marketing plan aimed at new business and key customer development – and implementing it with planning templates for consumer, business and internet enterprises.