This course covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn to engage with diverse types of media, understand journalist psychology, judge news values, and refine your pitching skills in role-plays with real journalists. 

 

 

 

Camilla Way

Training Manager

Pinnacle Public Relations

London | Dubai | Bahrain | Brussels

UAE: T: +971 4 4464 821 | M: +971 56 654 3604

UK T: +44207 250 4290

www.pinnaclepr.net