Benefits of Attending

As a marketer in one of the fastest growing regions in the world, you know that you have to build the capabilities necessary to thrive in a hugely competitive environment.

Digital and online marketing has become a must to achieve an organization’s marketing goals. This transition requires not only new skills, but also a detailed understanding of new media tools to target, attract, and retain customers, and build your brands or products.

Amplify Your Marketing Campaigns With New Media Tools At Click * 2008

• Create a marketing mix of digital and traditional medium to deliver a successful marketing campaign
• Master SEO and SEM to drive traffic to your website and increase brand awareness
• Utilize Web Analytics to retrieve detailed surf metrics for advanced marketing decisions
• Understand how SMS marketing can affect consumer purchase behavior
• Optimize your Email Marketing Strategy to better target and personalize your campaign
• Maximize your conversion paths through effective landing pages
• Measure and analyze digital feedback to achieve your marketing and communication goals
• Learn the tricks of the trade that have helped companies to triple the amount of brand exposure
• Discuss behavioral targeting techniques to increase the relevance of product offers and promotions
• Unleash the power of Web 2.0 and the effect of this social phenomenon on your brand image

You will learn, network, understand and discuss the hottest topics on new media tools and techniques that will help you achieve your marketing goals.

Top Speakers this year:

Surya Yalamanchili
Director of marketing
Linkedin

Brian Clifton
Former head of web analytics EMEA Google
Author, advanced web metrics for Google analytics
Google

Terry Kane
Digital marketing manager
Jumeirah

Sara Anderson
Founder & Senior strategist
Search Integration Sweden AB

Lina Naifeh
Senior manager – digital Strategy
Nakheel

Dana Adhami
Director, Strategic Planning
MindShare – Interaction

Contact details:

Telephone: +971 4 364 2975
Fax: +971 4 363 1938
Website: http://www.site-members.com/click08/index.php