This image is part of an award winning campaign by Memac Ogilvy & Mather Dubai for IKEA. It features images of several assembly instrcution sheets, a concept that IKEA is well known for. However, these instruction sheets are applied to different dishes available at IKEA's restaurant and cafe including shawarma, meatballs, and hotdogs. Even the food from IKEA is assembeled easily!

This 'Keep your clothes crisp' campaign by DBB Dubai is for laundry detergent brand Persil. The campaign features several images of people performing daily tasks, like a student getting ready to go to school, a woman walking through an airport, and a man conducting business. The people go through their routines, all while maintaining their 'crispy' look with paper thin garments.

This 'Be seen' campaign by Y&R Dubai is for Harvey Nichols, a leading luxury-fashion retailer. The campaign features images of young, attractive people surrounded by others who appear as 'broken' JPEG images, and therefore are 'invisible'. The striking use of the broken images implies that people who do not wear clothes from Harvey Nichols disappear in a crowd, whereas you would stand out thanks to Harvey Nichols. Click to view more images here & here. 

This is a campaign by Memac Ogilvy & Mather Dubai for Reporters Without Borders, an organization that advocates the freedom of the press and freedom of information. With the slogan 'Censorship tells the wrong story', it features several images of world leaders with certain sections of the images blurred out. This blurring effect demonstrates how censorship 'can tell the wrong story'. The blurred out section insinuates a truly provocative act rather than the harmless gesture that it actually is. See more images here and here.