Yes, that's the image of a photographer you see reflected in the elephant's eye. The idea is that Canon's latest image-stablizing technology doesn't make your shots look strange, even if your subjects are strange! Interesting. Check out the other two images from this campaign, here and here.

An eye-catching campaign for the City of Arabia's 'Jurassic Park', a stunning development that will attract millions of tourists to Dubai every year. There are multiple implementations within this campaign by Intermarkets, with smart 'Jurassic meets modern Dubai' themes. See more here, here and here!

A  Dubai Lynx winner, and quite an eye-catching campaign for movie fans to promote Virgin Megastore's movie soundtrack offerings. In this age of 'single downloads', albums are under threat and there seems to be some logic in tying up legendary movies with the notion that buying albums (in this case soundtracks) is another reason to visit Virgin Megastore.

A very daring campaign by JWT Dubai, which was one of the Dubai Lynx 2008 winners. There's no doubt that it's a great creative idea, but the question is whether or not it is suitable for the conservative societies of the Middle East. Check out the other two images from this campaign: Bra & G-String.

Population in the UAE is increasing and so is the threat of pollution. Emirates Environmental Group has laumched a campaign utilizing a 'polluted sea food' theme; sounding the alarm saying that "What goes around comes around. Keep the sea clean."