A stunning ambient poster from Fortune Promoseven in Doha, which has earned the agency a Dubai Lynx award. Imagine walking down the street, and seeing a big balloon hanging from a poster. On closer inspection, you will find that it's actually meant to be a bubble gum balloon as part of a Big Babol XXL campaign. Brilliant. Check out the other two visiuals here and here.

Agency: FP7 Doha, Qatar

Via [ ArabAd Creative ]