An interesting “Quit smoking” approach created by Brandcom in Dubai, a reverse-order calendar is designed in a “Quit smoking” theme including photos from Photolibrary stock images for happy kids playing a round, in a attempt to influence the audience to quit smoking.

The calendar itself looks like a countdown, on each sheet a message says: “The countdown begins every time you light up.” An amazing concept for a calendar!

 Creative Agency: Brandcom, Dubai
Creative Director: Manoj Ammanath
Copywriter: Manoj Ammanath
Art Direction: Bosky Cherin
Account Management: Amr Hilmy
Production: Vinayachandran

Via [Jazarah!]