An interesting idea by JWT Dubai to promote the quality of Double A papers compared to other lower quality printing papers that usually get stuck and jammed during printing causing frustration and stress.

The concept was to mail an envelop to decision makers in various companies with a regular paper glued inside it, the paper is stuck and difficult to be pulled out, eventually the paper is out torn and the message “Frustrated with paper jams in your printer?” along with Double A logo and slogan “No Jam, No Stress”. You can review the second implementation of the idea using a door here.

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

Via [Ads of the world]