In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.

Advertising Agency: JWT, Riyadh, Saudi Arabia
Executive Creative Director: Anas Sarraj
Creative Director: Jwt Creative
Copywriter: Jwt Creative