Amazing billboard for Ariel with Downy touch for a super soft touch on your fabrics, Ariel is a leading brand in fabric cleaning and washing united with Downy which a fabric softener for a better and softer laundry experience.

The billboard was created by Saatchi & Saatchi Dubai but is implemented in Morocco, the die-cut came in a form of a tender fabric laying gently and softly.

Creative Agency: Saatchi & Saatchi, Dubai
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green

Via [Ads of the world]