This campaign by the Lebanese Ministry of Interior aims to spread road safety awareness. The campaign highlights the ethical and disciplinary responsibilities expected from every Lebanese citizen.
The effectiveness and success of this campaign has been a result of displaying direct messages intended for the public in easy and simple language. Also see Ticket and Held Liable.

 

Advertising Agency: Saatchi & Saatchi, Beirut

Creative Director: Eli Khoury, Dan Khoueiry

Art Director: Shady Kaddoum

Copywriter: Nizar El Hindi 

 

Via [ArabAd Zone]