This campaign is for those who believe in appearances. Pinpointing some rules of fashion, and the most important of them all is "that fashion has no age"- with the purpose of fashion becoming a lifestyle rather than a hobby- this advertising campaign provides you with the ABC of a stylish living. To learn more about fashion, make sure to see History, Fake, and Rule; which make up the rest of this campaign.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily 

Via [Ads of the World]