What do you get when you combine eye-catching pictures, a simple concept, and cuddly mugs of sleeping wild beasts? A successful ad campaign for the Al Ain Desert Wildlife Park. This campaign from Bates Pangulf works on so many levels to promote the zoo’s new open till midnight hours. The other snoozing mammals to look out for are Hippo and the always majestic Leopard.

Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Directors: Prasanna Hegde, Richard Nugent

Via [AdsoftheWorld]