“Know More” a vigorous campaign for Al Arabiya launched last year, but deserves to be revisited. The creative agency behind it is Grey Worldwide Dubai. The campaign aims to communicate Al Arabiya’s promise of reliable and credible news, despite the surrounding conditions. Each visual features an image of conflict areas in the Middle East, such as Palestine and Lebanon, while the copy presents messages related to these visuals like “In good times, and bad” and “Are you with us, or against us”. Interesting camping indeed!

Creative Agency: Grey Worldwide, Dubai

via [ ArabAd Zone ]