ALDAR Properties’ campaign by Dubai’s JWT aims at creating awareness among consumers regarding energy by presenting tips to save energy. The advertisements suggest turning off lights after meetings, shutting off computers and consuming only what one needs, giving energy a chance to still be there for tomorrow. Also see Switch and Shutdown from this campaign.

Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad
Copywriter: Peter Moyse, Hunter Simms, Julia Rutherford
Advertiser's Supervisor: Francois Kanaan
Account Manager: Roland Zahra
Account Supervisor: Natalia Abboud
Art Director: Zeinoun Chamaa
Illustrator: Zeinoun Chamaa

Via [Dubai Lynx]