A different approach from Tonic Communications in Dubai for Bafco Office Furniture. The idea is to feature the depressing lives of certain people, whose lives are only made worthwhile by working at Bafco Furniture. This star of this ad is Elliot, check also Rania, Anas and Dinesh.

This is Elliot. He still lives with his mother. This is his car. This is his best friend. His idea of fun. How he spends most of his evenings. And this is his job. The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.

Advertising Agency: Tonic Communications, Dubai
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker

via [ Vincent Raffary ]