“Can you read in the dark?” This ad pby UMS Advertising in Oman points out blind people’s ability to read in the dark using Braille system, while others can't.

Finding the ability in every individual is a touching approach by Bank Dhofar, in this social awareness campaign created for the annual fund-raising magazine brought out by the Oman Association for the disabled.

Advertising Agency: UMS Advertising, Oman
Art: Chanjeet Singh
Copy: Shanty Mathew