This campaign by Impact BBDO Lebanon for BASSMA, the Lebanese humanitarian organization, is a reminder to those capable of lending a helping hand. Under the slogan “For some people life is that expensive”, the campaign emphasizes how hard it is to earn a living for some people, and how a simple donation can make a tremendous difference. Also see Soap.

Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Copywriter: Marie-Noelle de Chadarevian

Via [AdsOfTheWorld]