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Personifying animals as humans, this advertising campaign depicts the simplicity of owning a pet. Creatively portrayed and humorously acted-out, Bechara Mouzannar and Chermine Assadian of Leo Burnett Beirut suggest that you will not experience the unpleasant naughtiness of chidlren with your pets. Also, take a look at Playboy and Smoke which are part of this campaign.
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel