This campaign created by JWT Bahrain utilizes images of war-torn homes, to convey the harsh reality of abandonment and mistreatment, with the title "Unlike a toy, a pet will become a permanant part of your life." The Bahrain Society for the Prevention of Cruelty to Animals sends a strong call to action to 'adopt with responsibility.' Also see  Abandoned Doll and Lost Toys, which show that pets cannot be misused and discarded like toys.

Advertising Agency: JWT Bahrain 

Via [JWT]