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CHANGE in KSA | Edit Anything but the Bra
Sat, 2008-05-31 09:11 - By
15
Comments
Print, Saudi Arabia, Advertising, Censorship, change lingerie, fashion, MEMAC Ogilvy, rich, Saudi Arabia, Saudi creatives, Women in media
Change is an international upscale brand providing quality lingerie, swimwear and homewear. The objective was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the brand’s product line and to transform censorship into art. The ads target an upscale bilingual audience.
Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza
Photographer: Images provided by client
Account Management: Khaled Salha
Mon, 2008-06-02 14:56
Absolutely fabulous idea. In Fact , amazing
I guess if you cant beat them, then join them.
The secret of success is t make the negative
work for you and this is one good example.
Congrat Mazen & Yasser
Emy Kat
Wed, 2008-08-20 11:33
The mediame.com is cool site, tnks, owner. But look at this buy liquor
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