Khaleej Times is known for taking the initiative to introduce impressive public-interest campaigns that covers health, safety and climate.

This ad created by Percept Gulf Dubai urging drivers to take safety into consideration while driving, the ad highlights a clear message "Choose you destination", either safety or death; the ad features a black car shaped like a coffin pointing at the possibility of turning cars into coffins.

Creative Agency: Percept Gulf, Dubai
Creative Director: Prashant Sankhe
Art Director: Madhu Kunhappan
Copywriter: Madhu Kunhappan