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Duracell | Ambient Lights
Wed, 2009-07-15 05:34 - By
2
Comments
Print, U.A.E., Other, Grant McGrath, Impact BBDO, Jennie Morris, Mark Held, Media Hub, Mohsen Mahbob, Oliver Maisey
This advertisement by Duracell is an eye-catching ambient activity that uses already existing out of the home lights to convey the message of Duracell’s power. This activity is another example of increased experimentation with ambient ideas in the Gulf.
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Via [Ads Of The World]
Fri, 2009-07-17 14:26
gr8!
small lights that work only in day-time - really really gr8
Tue, 2009-09-29 18:22
I like the idea, it's catchy! Sure, I couldn't expect less from Duracell, they really have nice ads that send clear messages.