Back to the basics “advertising psychology” is the reason this campaign by Memac Ogilvy from Dubai for ENO medicine works. The campaign resorts to retro black and white graphics to deliver the message that with ENO anti-acid reflux medicine, you can enjoy all your favourite foods without worry. The other enticing food imagery is hamburger and hotdog.

Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Photographer: Jimmy Fok
Prop Maker: Jay Hammond

Via [AdBlogArabia]