This campaign by JWT Dubai highlights the ultimate performance of Everlast's authentic boxing apparel, mixed martial arts equipment and accessories aimed at world-class professional athletes.
The phrases conveyed in Everlast's advertisements point out the correlation between the quality and durability offered, and the determination of world-class champions to defeat and conquer aiming for nothing less, hence their slogan 'All or Nothing'. Also see Persevere/Perish and Succeed/Succumb.

 

Advertising Agency: JWT, DUBAI
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse, Adrian An
Copywriter: Peter Moyse, Adrian An
Art Director: Peter Moyse, Adrian An
Photographer: Tina Patni
Illustrator: Adrian An
Typographer: Adrian An
Account Supervisor: Prabhakar Iyer
Advertiser's Supervisor: Saro D’souza

Via [Dubai Lynx]