An interesting campaign by Ford, to counter the sentiments of consumers towards buying a used car. "Most Used Cars Have A Story You Don't Want To Hear", but when you buy a Ford, you 'Do Want To Hear The Story', which is 1 Year Warranty or 40,000 KM. The campaign incorporates 5 ads, each featuring a different second hand car model along with it's story. See them all in the mediaME Creative Gallery.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker

Via [ Ads Of The World ]