“Life is precious, don’t turn it into smoke” interesting anti-smoking ad created by Free Picture in Saudi Arabia. The ad symbolizes the side effects of smoking. Besides its serious effects on health, smoking is a cancer to economy.

Currently there are more than one billion smokers around the world, the number is expected to rise to one and a half billion by year 2025. Imagine how much smokers worldwide spend on purchasing cigarettes and how much it costs to treat the arising health conditions.

Advertising Agency: Free Picture, Riyadh
Creative Director: Abdullah Awad
Art Director: Abdullah Awad
Photographer: Jaime Nefar

via [ AdBlog Arabia ]