Agency: Amber Communications, Dubai, U.A.E
Creative Director: Santosh Tampi
Art Director: Mahesh Chenchula
Copywriter: Preethi Arun
Illustrator: Nidhin
Client Servicing: Sujit John

Short rationale: Ramadan ads are charcterized by the formation of a moon crescent, using the product or product attributes. The objective of this ad was to communicate Geepas Torches' attribute of 'Powerful Beam' using the 'Eid lingo'.