Ideas are getting Hot in Saudi Arabia, this ad by Impact BBDO Jeddah features a smoke detector sealed with plastic to prevent it from detecting smoke caused by eating Goody Hot Sauce.

Seeing such creative ads gives an indication of the promising future of the advertising industry in Middle East, more and more creative ideas are being rolled-out from many countries in the region.

Creative Agency: Impact BBDO, Jeddah
Creative Director/Art/Copy: Ahmad Beck
Photographer: MiniMe Production

Via [Ads of the world]