In keeping with its established reputation for ad campaigns that stand out, Harvey Nichols announces Autumn/Winter collection with a set of eye-catching print advertisements. The idea is simple: women who wear items from this collection become irresistible and must protect themselves against the advances of the “male species”. For example, putting on the dress in this ad requires the wearer to carry a defibrillator to rescue men who will get a heart attack. Also see Tazer, Altitude Sickness Pills, Pepper Spray, Personalized Towels, Self Defence, Lipstick Stain Remover, Evil Eye Charm, Smelling Salts, Airhorn.

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Planner: Nadine Ghossoub
 

Via [AdBlogArabia]