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This Dubai Lynx Grand Prix Winner campaign cooked up by Leo Burnett in Egypt is further proof of the ingenuity of Egyptian advertising. The campaign for Heinz Ketchup masterfully, with a mix of satire and irony, displays Egyptian versions of fast food with the hilarious tag line “helping Egyptian Fast-Food Restaurants Stay in Business Since 1992’ - once again proving that the Egyptians are the uncontested chefs of advertising humour. The other, traditional Egyptian but not so appetizing fast foods are Hot Dog and Pizza.
Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Tameem Youness/Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Account Supervisor: Yosr Bayoumy
Via [DubaiLynx]