This is a campaign by TBWA/Egypt for Henkel cleaning supplies. It features images of a kitchen and a bathroom; rooms that are tiled. The image implies that any room is worthy of a welcome mat, as long as it is cleaned with Henkel cleaning products. 

Advertising Agency: TBWA/Egypt
Creative Director: Bassem Sabry
Art Director: Yamen Emad
Copywriter: Rami Nassar
Computer Graphics: Leap Studios

Via [AdsOfTheWorld]