These ads for the new Hitachi washing machines are strikingly vivid; a metaphorical representation of what the machine might do to your clothes. The campaign by the Classic Partnership Advertising out of Dubai relies on stunning visuals on a sky-blue background like Hot Air Balloon and Yacht.

It psychologically entices even the staunchest brand critic to feel the magical pull to buy a new washer.

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director / Copywriter: Pankaj Ramnathkar
Art Director: Sameer Ketkar

Via [Ads Of The World]