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IKEA | Ideas so inspiring
Thu, 2007-09-13 17:30 - By
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Creative Agency: GMASCO, Dubai
Art Director: Kiran Rao
Copywriter: Shantesh Row
Visualisers: Murali KT, Kruti Soni
- |fczicvoz
Sun, 2007-11-04 06:34
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Mon, 2008-01-14 13:50
hmmph :(
If Dubai's sky line was made of IKEA parts I think we should all worry about its future!
Stick to the core brand values... not what it could be, but what it IS! It would have been so much better if you showed hollowed out shells of concrete buildings (before) and then added all the lights fanfare and 'electricity', also known as After.
pfft.
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