A very daring campaign by JWT Dubai, which was one of the Dubai Lynx 2008 winners. There's no doubt that it's a great creative idea, but the question is whether or not it is suitable for the conservative societies of the Middle East. Check out the other two images from this campaign: Bra & G-String.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors / Copywriters: Rania Makarem, Sally Tambourgi
Photographer: Tina Patni

Via [ Ads of The World ]