This campaign by Leo Burnett in Saudi Arabia demonstrates the intense heat and spiciness of Kudo’s Spicy Burger through night vision. You can absolutely tell there’s a flaming taste inside that bag! Also see Bench and Car.

Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia
Executive Creative Director / Copywriter: Mehdi El Alj
Art Director: Jonathan Horner

Via [AdsOfTheWorld]