This impressive campaign by Y&R Dubai for Land Rover presents a series of extraordinary species which each has special characteristics. The advertisements demonstrate the uniqeness of the Ecuadorian Hillstar, Luminous Millipede, Snow Mountain Garlic, Giant South African Earthworm, Electric Eel, Bosavi Giant Wolly Rat and the Yakla Snow Lotus, and then each ad states how Land Rover owners react to each of these species, showing that Land Rover owners simply see things differently. It appears that Land Rover owners are a unique species in their own right!

Advertising Agency: Y&R, Dubai
Creatives: Kalpesh Patankar, Shahir Zag

Via [AdsOfTheWorld]