Lika Gum’s campaign by Elephant Egypt, utilizes an "illusion" of intimate moments a boy has with what turns out to be his bubble gum. The snapshots are taken in a dim and blurry room, camp and swamp, signifying romanticism and affection to the 'out of this world taste' of Lika Gum.

Advertising Agency: ELEPHANT, Egypt
Creative Director: Ali Ali, Maged Nassar
Copywriter: Diaa Osman, Ali Ali
Advertiser's Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
Art Director: Maged Nassar, Montasser Khalil
Photographer: Ali Ali

Via [Dubai Lynx]