A first look at this ad might not explain the concept behind it, but a closer inspection reveals that the continues usage of full stops, right after each word, aims tohighlight the power of the Mercedes-Benz BAS Plus safety system. It provides you with a "Full Stop".

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Husen Baba Khan
Copywriter: Dave Nicholson
Client Servicing: Sohel Bohra

Via [Ads of the world]