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Creative Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Sarah Khanna, Ahmed El Hefnawy, Ayman Salah El Din, Amr El Geddawy
The idea was to reflect the passion of Mercedes-Benz through an artistic approach. Using four consecutive ads, the campaign highlights Mercedes-Benz as the origin of all beauty, fascination, safety and performance. The horse here symbolizes the power and performance of a Mercedes-Benz
The advertising ran exclusively in certain lifestyle magazines throughout Egypt in order to target specific classes with refined mentalities.