This is a press campaign for Binhendi.October 2nd was declared an International Day of Non-Violence. Ads were to be created to commemorate this day.

The communication idea is to weave in the thought that the world is screaming out for peace. Juxtaposing war elements with the peace sign

Agency: Spear Advertising, UAE
Creative Director: Satyan Nair
Art Director: Anoop Chandran
Copywriter: Sushma M