An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.

Agency: SAATCHI & SAATCHI, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Neeraj Sabharwal, Anjum Shaikh
Art Director: Anjum Shaikh, Neeraj Sabharwal
Photographer: Candy Kennedy