“Around the world, 24.7 hectares of forests are disappearing. Every minute”, can you imagine this? Oman Economic Review raises the question on the future of this planet through this great social awareness campaign.

The campaign is well created and implemented by UMS Advertising in Oman; a green marker draws the tress and the correction pen eliminates them, with a majority of trees already erased. Amazing approach.

Advertising Agency: UMS Advertising, Muscat
Art Director: Chanjeet Singh
Copywriter: Shanty Mathew, Shivnay Sabharwal
Photography: Chanjeet Singh