Impressive public interest advertisement created by Paragon Marketing Communications in Kuwait to fight drug abuse. The message is clear “Drugs Drag You Down Down…Till You’re Under The Ground”. The visual of a hand pulling the drug user into the ground at a cemetery is as strong as the message. This ad is part of a growing public awareness series of messages on drugs in the GCC.

Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Louai Alasfahani
Copywriter: Louai Alasfahani
Illustration: Boboy
Typography: Louai Alasfahani
Account Manager: Diana Dimitrova