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PENCIL Advertising | Beat breast cancer before it’s too late
Tue, 2007-11-20 18:47 - By
9
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Interesting approach for a breast cancer public awareness campaign by Pencil Advertising in Kuwait! The ad featured two balloons; one of them is torn to communicate that any woman might lose her breast because of the cancer, as easy as exploding a balloon!
The ad is nice and neat; the whole ad is Pink, which is usually considered as a Female Color”, and aims at encouraging women to check their breasts through undertaking a simple self examination every month, before it’s too late!
Creative Agency: PENCIL Advertising, Kuwait
Chief Creative Director: Gilbert S. Semillano
via [ AdBlog Arabia ]
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, 0 pointsSun, 2007-12-30 12:42
I love this ad simple and to the point!
The visual is very suggestive, showing exactly what happens when you detect breast cancer too late ...
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