One of the most commonly used ideas to promote clothes washing products, only it is used in a different way to promote a different kind of products; this interesting ad was created by JWT in Tunisia for Reynolds permanent markers to communicate the quality of the product.

Instead of showing the power of washing product through comparing washed clothes before and after the wash, the ad focused on showing the power of Reynolds markers by featuring a white shirt with a stain of ink on it, the ink remains on the shirt even after the shirt was washed, interesting approach and totally different.

Creative Agency: JWT, Tunisiaac
Creative Director & Copywriter: Georges Yammine
Art Director: Moez Tarifa

via [ AdBlog Arabia ]