RTA | The road is no place to socialize

Mon, 2012-02-20 10:10 - By  
RTA | The road is no place to socialize

This advertisement is part of a public service campaign by the Government of Dubai and the Roads and Transport Authority. The campaign's images feature several animated characters that are prevented from speaking and communicating. The campaign aims to stop people from being distracted and talking on their phones while driving, with the tagline "The road is no place to socialize". See more campaign images here and here

Advertising Agency: Livingroom Communication, UAE

Creative Directors: Martino O'Brien, Mansoor A. Bhatti

Art Director: Nisreen Shahin

Creative Director / Copywriter: Martino O'Brien

Copywriter: Priya Madhu

Illustrator: Fil Dunsky

 

Via [AdsOfTheWorld]




Comments powered by Disqus