As the Middle East is suffering struggles and wars all over the region, Impact BBDO in Jeddah, Saudi Arabia came up with an ad that utilizes the current situation in this region of the world to promote the safety and power of Samsonite’s suitcases.

The ad featured a soldier hiding within a bunker, behind a wall of sandbags and a Samsonite suitcase! The idea is good, but might seem a little bit extreme and controversial; probably a more realistic implementation within a normal setting might be more effective.

Advertising Agency: Impact BBDO, Jeddah
Creative Director / Art director / Copywriter: Ahmad Beck
Account Manager: Ahmad Haidar

via [ ads of the world ]