Signal promises its consumers with a smile that last for a lifetime, the message focused on the everlasting smiles over years in an ad that shows part of a smiling old lady's face.

Signal is one of the leading brands in the toothpaste manufacturing for more than 40 years.

Creative Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard & Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Philip Habib

Via [Ads of the world]