Amazing campaign for the new in-car DVD player from Sony, the concept was based on featuring a selection of famous cars that starred in movies, and focusing on the experience that the consumer will have while using the product! The campaign was created by FP7 in Dubai for their client Sony.

The layout of the ads was presented from inside the car that is equipped with the product, with a surrounding view that was inspired by these movies, and the star cars as the main focus. The campaign showcases the enjoyable experience that one will live while having this Sony player in their cars, which will bring entertainment on the road!

Advertising Agency: FP7, Dubai
Creative Director: Ali Ali
Art Director: Maged Nassar, Ali Ali
Copywriter: Ali Ali, Maged Nassar
Photographer: Jaime Mandelbaum
Retouch: Furia