i would have suggested they actually put the ad on the bag, as ambient.
instead of the usual long die cut for the handle , make four circles just like the brass knuckles and print the weapon over it.
it will look like you're wearing the knuckles.
:)cheers

having said that.. the way it is now this add could be for any shopping mall or other product. i think shopping malls more than products... and it's ugly.

I really think this ad is pretty cool, and ambient would be a knockout idea. loved it.

just to note that the last comment was posted by somebody else using my alias (probably from PENCIL)
and i'm glad that the people there are reading these tips to help them become better advertisers than the bunch of wankers they are now.

just to note that the last comment was posted by somebody else using my alias (probably from PENCIL)
and i'm glad that the people there are reading these tips to help them become better advertisers than the bunch of wankers they are now.

PENCIL Advertising, Kuwait??? Where is your office address, any website? Phone? Fax? I don't know if this agency exist.....or only by the NAME...